a boutique public relations agency
specializing in theater
and live entertainment
we are vivacity media group, a boutique public relations agency founded upon – and named for – our team’s core principle of infusing every facet of a press campaign or partnership with verve and vitality. Based in the media capital of the world, New York City, our company’s dynamic team of publicists have a passion for creative storytelling through layered press campaigns, strengthened by decades of industry knowledge and media relationships.
our work
past work
MESSAGE DEVELOPMENT & CAMPAIGN STRATEGY
PRODUCE & OVERSEE CREATION OF PUBLICITY TOOLS & MATERIALS
PRESS OUTREACH & PROCUREMENT
PLANNING & EXPEDITING PRESS APPEARANCES & SHOOTS
PRESS EVENT & RED CARPET MANAGEMENT
GENERAL PUBLICITY CONSULTING
our team
president
Veteran press agent Leslie Papa has represented over forty productions in her career as a theatrical publicist. Prior to forming Vivacity, Leslie worked as a Senior Account Executive at The Hartman Group (formerly Barlow-Hartman). Her work heading PR campaigns for Broadway, Off-Broadway and National Tour productions includes the Tony-winning musicals Jagged Little Pill, Rock of Ages, American Idiot and Evita (2012 revival); the Tony-nominated musicals On Your Feet!, Bring It On, and Legally Blonde; and the current Drama Desk, OCC & Drama League-winning hit revival of Little Shop of Horrors. Select additional theater credits include Chicken & Biscuits, Big Apple Circus at Lincoln Center, Derek DelGaudio’s In & Of Itself, Accidentally Brave, Cruel Intentions, Heathers: The Musical, Slava’s Snowshow, White Rabbit Red Rabbit, Ironbound, Disenchanted!, Catch Me If You Can, On A Clear Day You Can See Forever, Wintuk by Cirque Du Soleil, 13, Cyrano de Bergerac starring Kevin Kline & Jennifer Garner, Company, Movin’ Out, Grease (2007 Revival), Chitty Chitty Bang Bang, Billy Crystal’s 700 Sundays and Sweeney Todd starring Patti LuPone & Michael Cerveris.
Outside the scope of theatre production PR, Leslie has managed campaigns for television shows & specials, notable performers, philanthropic enterprises and cultural institutions. TV credits include the NBC series “SMASH,” MTV’s Legally Blonde special and reality show “The Search for Elle Woods,” and NBC reality series “Grease: You’re the One That I Want.” A graduate of Columbia University, Leslie began her career at Carol Fineman Publicity, representing the Public Theater as well as various other Off-Broadway productions including the multi-award winning production of The Exonerated, Modern Orthodox and Hank Williams: Lost Highway.
vice president
Before Vivacity, Whitney was a press agent at Broadway publicity firm The Hartman Group. Her work prior to landing on the Great Bright Way was as a Senior Publicist at Cohn Dutcher Associates, representing performing arts institutions like The New York Pops and Orpheus Chamber Orchestra at Carnegie Hall, Caramoor International Music Festival, and Chicago’s acclaimed Ravinia Festival. Whitney hails from Connecticut and earned a B.A. in Public Relations from Miami University. When not speed-walking through the theater district, she can usually be found wandering Brooklyn Bridge Park with her dog Penny, loitering in the history section of Barnes & Noble, or leisurely honing her skills as an amateur sommelier.
associate publicist
Macy first fell in love with working in theater while ushering the world premiere of Waitress at the American Repertory Theater in 2015. Since then, she has held a variety of internships and positions in the entertainment industry — including at the A.R.T, CBS Entertainment, DKC/O&M, Broadway Across America, and Broadway Plus — before joining the Vivacity team in 2021. Macy holds a B.S. in Communications with an emphasis in Public Relations, and a focus in Women’s Studies, from Boston University. One of Macy’s favorite pastimes is taking long drives with her mom and singing songs from Beautiful: The Carole King Musical and A Chorus Line at the top of their lungs.
results
a sample of secured client coverage
