a boutique public relations agency
specializing in theater
and live entertainment
we are vivacity media group, a boutique public relations agency founded upon – and named for – our team’s core principle of infusing every facet of a press campaign or partnership with verve and vitality. Based in the media capital of the world, New York City, our company’s dynamic team of publicists have a passion for creative storytelling through layered press campaigns, strengthened by decades of industry knowledge and media relationships.
our work
past work
MESSAGE DEVELOPMENT & CAMPAIGN STRATEGY
PRODUCE & OVERSEE CREATION OF PUBLICITY TOOLS & MATERIALS
PRESS OUTREACH & PROCUREMENT
PLANNING & EXPEDITING PRESS APPEARANCES & SHOOTS
PRESS EVENT & RED CARPET MANAGEMENT
GENERAL PUBLICITY CONSULTING
our team
leslie papa
president
Veteran press agent Leslie Papa has represented over forty productions in her career as a theatrical publicist. Prior to forming Vivacity, Leslie worked as a Senior Account Executive at The Hartman Group (formerly Barlow-Hartman). Her work heading PR campaigns for Broadway, Off-Broadway and National Tour productions includes the Tony-nominated musicals Jagged Little Pill, Rock of Ages, On Your Feet!, Bring It On, American Idiot, Legally Blonde, and Evita (2012 revival), as well as the current Drama League-winning revival of Little Shop of Horrors, and annual Big Apple Circus at Lincoln Center. Outside the scope of theatre PR, Leslie has managed campaigns for television shows & specials, notable performers, philanthropic enterprises and production companies.
whitney holden gore
vice president
Whitney's career as a publicist in the theater and music industries spans thirteen years, representing such Broadway & Off-Broadway productions as the current/upcoming musicals Jagged Little Pill, Once Upon A One More Time, Rock of Ages, Little Shop of Horrors, and Soul Train. Recent highlights include On Your Feet!, Heathers, In & Of Itself, Bring It On, Evita, Cruel Intentions, The Other Josh Cohen, White Rabbit Red Rabbit, SeaWife, and dozens of plays for the Lortel Award-winning WP Theater. Whitney also spearheaded the campaigns for the latest revivals of Romeo & Juliet starring Orlando Bloom & Condola Rashad, A Clockwork Orange, and Jekyll & Hyde. Before Vivacity, she was a press agent at Broadway publicity firm The Hartman Group.
