we are vivacity media group, a boutique public relations agency founded upon – and named for – our team’s core principle of infusing every facet of a press campaign or partnership with verve and vitality. Based in the media capital of the world, New York City, our company’s dynamic team of publicists have a passion for creative storytelling through layered press campaigns, strengthened by decades of industry knowledge and media relationships.
MESSAGE DEVELOPMENT & CAMPAIGN STRATEGY
PRODUCE & OVERSEE CREATION OF PUBLICITY TOOLS & MATERIALS
PRESS OUTREACH & PROCUREMENT
PLANNING & EXPEDITING PRESS APPEARANCES & SHOOTS
PRESS EVENT & RED CARPET MANAGEMENT
GENERAL PUBLICITY CONSULTING
Veteran press agent Leslie Papa has represented over forty productions in her career as a theatrical publicist. Prior to forming Vivacity, Leslie worked as a Senior Account Executive at The Hartman Group (formerly Barlow-Hartman). Her work heading PR campaigns for Broadway, Off-Broadway and National Tour productions includes the Tony-nominated musicals Jagged Little Pill, Rock of Ages, On Your Feet!, Bring It On, American Idiot, Legally Blonde, and Evita (2012 revival), as well as the current Drama League-winning revival of Little Shop of Horrors, and annual Big Apple Circus at Lincoln Center.
Select additional theater credits include In & Of Itself, Accidentally Brave, Cruel Intentions, Heathers: The Musical, Slava’s Snowshow, White Rabbit Red Rabbit, Ironbound, Disenchanted!, Catch Me If You Can, On A Clear Day You Can See Forever, Wintuk by Cirque Du Soleil, 13, Cyrano de Bergerac starring Kevin Kline & Jennifer Garner, Company, Movin’ Out, Grease (2007 Revival), Chitty Chitty Bang Bang, Billy Crystal’s 700 Sundays and Sweeney Todd starring Patti LuPone & Michael Cerveris.
Outside the scope of theatre PR, Leslie has managed campaigns for television shows & specials, notable performers, philanthropic enterprises and production companies. TV credits include the NBC television series “SMASH,” MTV’s Legally Blonde special and reality show “The Search for Elle Woods,” and the NBC reality series “Grease: You’re the One That I Want.” A graduate of Columbia University, Leslie began her career in theater at Carol Fineman Publicity, representing the Public Theater as well as various other Off-Broadway productions including the multi-award winning production of The Exonerated, Modern Orthodox and Hank Williams: Lost Highway.
Broadway's most vivacious PR agency, rooted in the heart of new york’s theatre district.