a boutique public relations agency

specializing in theater

and live entertainment

we are vivacity media group, a boutique public relations agency founded upon – and named for – our team’s core principle of infusing every facet of a press campaign or partnership with verve and vitality. Based in the media capital of the world, New York City, our company’s dynamic team of publicists have a passion for creative storytelling through layered press campaigns, strengthened by decades of industry knowledge and media relationships.

our work

past work

MESSAGE DEVELOPMENT & CAMPAIGN STRATEGY

PRODUCE AND OVERSEE CREATION OF PUBLICITY TOOLS & MATERIALS

PRESS OUTREACH & PROCUREMENT

PLANNING AND EXPEDITING PRESS APPEARANCES & SHOOTS

PRESS EVENT & RED CARPET MANAGEMENT

GENERAL PUBLICITY CONSULTING

our team

Leslie Papa

Leslie Papa

president
Veteran press agent Leslie Papa has represented over fifty productions in her career as a theatrical publicist. Prior to forming Vivacity, Leslie worked as a Senior Account Executive at The Hartman Group (formerly Barlow-Hartman). Her work heading PR campaigns for Broadway, Off-Broadway and National Tour productions includes the Tony-winning musicals Jagged Little Pill, Rock of Ages, American Idiot and Evita (2012 revival); the Tony-nominated musicals On Your Feet!, Bring It On, and Legally Blonde; and the current Drama Desk, OCC & Drama League-winning hit revival of Little Shop of Horrors. Select additional theater credits include Chicken & Biscuits, Big Apple Circus at Lincoln Center, Derek DelGaudio's In & Of Itself, Accidentally Brave, Cruel Intentions, Heathers: The Musical, Slava’s Snowshow, White Rabbit Red Rabbit, Ironbound, Disenchanted!, Catch Me If You Can, On A Clear Day You Can See Forever, Wintuk by Cirque Du Soleil, 13, Cyrano de Bergerac starring Kevin Kline & Jennifer Garner, Company, Movin’ Out, Grease (2007 Revival), Chitty Chitty Bang Bang, Billy Crystal’s 700 Sundays and Sweeney Todd starring Patti LuPone & Michael Cerveris. Outside the scope of theatre production PR, Leslie has managed campaigns for television shows & specials, notable performers, philanthropic enterprises and cultural institutions. TV credits include the NBC series “SMASH,” MTV’s Legally Blonde special and reality show “The Search for Elle Woods,” and NBC reality series “Grease: You’re the One That I Want.” A graduate of Columbia University, Leslie began her career at Carol Fineman Publicity, representing the Public Theater as well as various other Off-Broadway productions including the multi-award winning production of The Exonerated, Modern Orthodox and Hank Williams: Lost Highway.
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whitney holden gore

whitney holden gore

vice president
Whitney’s career as a publicist in the theater and music industries spans over fifteen years, most of which has been spent representing Broadway & Off-Broadway productions alongside Leslie, including the current and recent shows How To Dance in Ohio, The Great Gatsby, Little Shop of Horrors, Titanique, Mike Birbiglia: The Old Man & The Pool, Alex Edelman: Just for Us, Once Upon A One More Time, POTUS, and Jagged Little Pill. Other recent highlights include Rock of Ages, On Your Feet!, Heathers: The Musical, In & Of Itself, Bring It On, Evita, Cruel Intentions, The Other Josh Cohen, White Rabbit Red Rabbit, SeaWife, and dozens of plays for the Lortel Award-winning WP Theater, such as Martyna Majok’s Ironbound and Theresa Rebeck’s What We’re Up Against. Whitney also spearheaded the campaigns for the latest revivals of Romeo & Juliet starring Orlando Bloom & Condola Rashad, A Clockwork Orange, and Jekyll & Hyde.

Before Vivacity, Whitney was a press agent at the publicity firm The Hartman Group. Her work prior to landing on Broadway was as a Senior Publicist at Cohn Dutcher Associates, representing performing arts institutions like The New York Pops and Orpheus Chamber Orchestra at Carnegie Hall, Caramoor International Music Festival, and Chicago’s acclaimed Ravinia Festival. Whitney hails from Connecticut and earned a B.A. in Public Relations from Miami University. When not speed-walking through the theater district, she can usually be found wandering local parks with her dog Penny, loitering in the history section of Barnes & Noble, or leisurely honing her skills as an amateur sommelier.
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caitlin brightman

caitlin brightman

associate publicist
Caitlin’s passion for entrepreneurship, creative marketing, and performing arts led her to the business of Broadway. Her mission is finding innovative ways to bring new audiences into the performing arts: whether through directing theater education programs, making viral TikToks, or coordinating with press to get shows national media attention. Prior to joining Vivacity, Caitlin’s experience in the industry included roles at Jujamcyn Theatres and 101 Productions, assisting in the general management, ticketing analysis, producing, and strategic marketing of Broadway shows including Funny Girl, Hadestown, Moulin Rouge! The Musical, Some Like It Hot, Once Upon A One More Time, Into the Woods, and Dear Evan Hansen. Her work in NYC has also included the social media campaign for The Pyramid: A Dance Moms Parody Musical, and producing cabaret shows at 54 Below. Originally from MA, Caitlin graduated from UMass Amherst where she studied Marketing and Arts Management.
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caroline meredith

caroline meredith

publicity assistant
Caroline is a lifelong performer and audience member. After graduating from the Orange County High School of the Arts, Caroline attended NYU’s Gallatin School, where she studied journalism and arts administration. During her college years in New York, Caroline interned at American Theater magazine, The Civilians, Martian Entertainment, and Battery Park City Authority. When she is not rushing to make a 7pm curtain, Caroline loves exploring another one of her passions, the New York City restaurant industry.
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our results

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in ink

a sample of secured client coverage

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a sample of secured client coverage

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Alanis Isn’t Angry Anymore. But ‘Jagged Little Pill’ Rages On.

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Maude Apatow Takes Center Stage in 'Little Shop of Horrors'

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Elizabeth Stanley Wants to Set a New Standard for Broadway

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Broadway Actor Ramin Karimloo Method-Acts in the Gym

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More Than Just the Murder Guy: Jonathan Groff is Finally Having Fun

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Oscar-winning Writer Takes on Estefan Story

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Sidi Larbi Cherkaoui on Inspiration for ‘Uninvited’ Movement

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After 40 Years, 'Little Shop of Horrors' Is Still Going Strong

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The Heathers: The Musical Costumes Are So Very.

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Douglas Lyons Says Black ‘Audiences Are Changing What Broadway Is’

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Keytar Hero: 'Rock of Ages' creator Chris D'Arienzo

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Outrageously Dystopian 'Heathers' Hits The Stage

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Britney Spears comes to Broadway with fairy-tale musical

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The Elegant, Utterly Original Comedy of Alex Edelman

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Exclusive: POTUS Opening Night Portraits

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Magic Moment: Derek DelGaudio Draws Star-studded Crowds

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Gloria & Emilio Estefan Bring Their Story And Savvy To Broadway

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A first look at the star-studded cast of POTUS

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The Villainous Take on ‘Toxic’ In Broadway’s Britney Musical

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Constance Wu Brings Her “Big Feelings” To Little Shop Of Horrors

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Bitches Brew: Heathers The Musical

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Broadway show really hopes to ‘Rock’ Super Bowl

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The Ultimate Gen X Icon Brings 'Jagged Little Pill' to Broadway
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*please note our new address!
vivacity media group
630 ninth avenue, suite 1205
new york, ny 10036
212-812-1483
hello@vivacityny.com

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